The International 3D & Advanced Imaging Society will honor Pixar Animation Studios with the Sir Charles Wheatstone Award for creative excellence. The award will be presented at the fifth annual Creative Arts Awards, which recognize achievements in 3D movies, TV shows and 4K technology, on Jan. 28 at Warner Bros. Studios. Walt Disney and Pixar Animation Studios CEO John Lasseter and the Pixar team are being recognized for their feats in storytelling and technical achievement. With four previous gold Lumiere Awards from the Society, Pixar is its most decorated studio. “In our films, story is the most important ingredient and 3D is an incredible tool to help tell those stories; it builds emotion, lands a joke and expands a world,” Lasseter said. “3D truly helps us make our films great, and to receive this award from the International 3D Society is awesome in every dimension of the word.”